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Nutzerintegration im Web 2.0 : eine empirische Analyse

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Persistent link: https://www.econbiz.de/10009539648

Understanding consumer acceptance of mobile payment services : an empirical analysis

Schierz, Paul Gerhardt; Schilke, Oliver; Wirtz, Bernd W. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 209-216

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Consumer acceptance of service bundles : an empirical investigation in the context of broadband triple play

Schilke, Oliver; Wirtz, Bernd W. - In: Information & management : the internat. journal of … 49 (2012) 2, pp. 81-88

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Akzeptanz mobiler Paymentsysteme : eine empirische Analyse

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Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting

Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153

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Perceived quality of web-based financial advice and its impacts

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Determinants of online review credibility and its impact on consumers' purchase intention

Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 1-20

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Influencing factors of online reviews : an empirical analysis of determinants of purchase intention

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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects

Kurtz, Oliver Tuna; Wirtz, Bernd W.; Langer, Paul F. - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 69-85

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Consumer Acceptance of Service Bundles : An Empirical Investigation in the Context of Broadband Triple Play

Schilke, Oliver; Wirtz, Bernd W. - 2013

Although offering bundled services promises firms potential synergies in supply and increased revenues, the realized benefits of such a strategy are highly contingent on consumer acceptance of the bundles. Borrowing from TAM, Information Integration Theory, and the customer value concept, we...

Persistent link: https://www.econbiz.de/10014040969