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How consumers' use of brand vs attributee information evolves over time

Raggio, RandleD.; Leone, Robert P.; Black, William C. - In: The journal of consumer marketing 31 (2014) 4, pp. 290-300

Persistent link: https://www.econbiz.de/10010416695

Producing a Measure of Brand Equity by Decomposing Brand-Benefit Beliefs into Brand and Attribute Sources

Raggio, Randle D. - 2009

In 2003, Pamp;G rolled out a new proprietary brand tracking system based on Keller's (2003) consumer-based brand equity framework. This system produces a brand equity score for all brands in the categories in which Pamp;G competes. In this short period of time, Pamp;G has fully embraced this new...

Persistent link: https://www.econbiz.de/10012721662

Correlates of price acceptability

Lichtenstein, Donald R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 243-252

Persistent link: https://www.econbiz.de/10001063610

Beyond adoption : sustaining online shopping

Liu, Chuanlan; Forsythe, Sandra; Black, William C. - In: The international review of retail, distribution and … 21 (2011) 1, pp. 71-93

Persistent link: https://www.econbiz.de/10008909092

Gratitude in service encounters : implications for building loyalty

Bock, Dora Elizabeth; Folse, Judith Anne Garretson; … - In: The journal of services marketing 30 (2016) 3, pp. 341-358

Persistent link: https://www.econbiz.de/10011524416

When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors

Bock, Dora E.; Folse, Judith Anne Garretson; Black, … - In: Journal of service research : JSR 19 (2016) 3, pp. 322-336

Persistent link: https://www.econbiz.de/10011665447

Gratitude in relationship marketing : theoretical development and directions for future research

Raggio, Randle D.; Walz, Anna M.; Godbole, Mousumi Bose; … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 2-24

Persistent link: https://www.econbiz.de/10010344388

Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators

Hartley, Phillip; Sun, Jie; Raggio, Randle D. - In: Journal of marketing communications 23 (2017) 6, pp. 632-646

Persistent link: https://www.econbiz.de/10011852905

Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity

Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 96-118

Persistent link: https://www.econbiz.de/10012434089

Business actor engagement : exploring its antecedents and types

Ekman, Peter; Röndell, Jimmie G.; Anastasiadou, Elena; … - In: Industrial marketing management : the international … 98 (2021), pp. 179-192

Persistent link: https://www.econbiz.de/10013206353