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Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
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No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
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Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
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How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee; Lim, Choong Hoon; Yi, U-yŏng; Mahan, Joseph - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
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The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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Symbolic purchase in sport : the roles of self-image congruence and perceived quality
Kwak, Dae Hee; Kang, Joon Ho - In: Management decision : MD 47 (2009) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10009524620
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Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung; Kwak, Dae Hee - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
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Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687
Persistent link: https://www.econbiz.de/10011421913