Via a study of innovating German consumers, we explore links between the “Big Five” personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) developing a prototype...

Persönlicher Kundenkontakt im Privatkundengeschäft -- Kundenorientierung und kontraproduktives Verhalten von Kundenkontaktmitarbeitern -- Erweiterung des Anforderungen-Ressourcen Modells -- Stand der Forschung, theoretische Betrachtung und empirische Analyse.

When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it...