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Dynamics of consumers' perception, demographic characteristics and consumers' behavior towards selection of a restaurant : an exploratory study on Dhaka city consumers

Muhammad Sabbir Rahman - In: Business strategy series 13 (2012) 2, pp. 75-88

Persistent link: https://www.econbiz.de/10009524241

Cultivating loyalty in fast food through marketing cues

Hasliza Hassan; Ser Chee Lim; Muhammad Sabbir Rahman - In: Asia Pacific journal of marketing and logistics 36 (2024) 5, pp. 1069-1083

Persistent link: https://www.econbiz.de/10015210498

Personality expression through hypermarket brand extension products

Hasliza Hassan; Muhammad Sabbir Rahman - In: Asian journal of marketing : the official journal of … 6 (2012) 2, pp. 27-34

Persistent link: https://www.econbiz.de/10009731638

Assessing the antecedents of customer loyalty on healthcare insurance products : service quality, perceived value embedded model

Fattah, Fadi Abdel Muniem Abdel; Muhammad Sabbir Rahman; … - In: Journal of industrial engineering and management : JIEM 8 (2015) 5, pp. 1639-1660

Purpose: This research aim to investigate the influence of service quality attributes towards customers' loyalty on health insurance products. In addition, this research also tested the mediation role of perceived value in between service quality and customers' loyalty on health insurance...

Persistent link: https://www.econbiz.de/10011916017

Why do hypermarkets extend their brands to a growing number of products?

Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305

Persistent link: https://www.econbiz.de/10011997497

Edu-tourist's perceived service quality and perception : the mediating role of satisfaction from foreign students' perspectives

Muhammad Sabbir Rahman; Hasliza Hassan; Osman-Gani, Aahad M. - In: Tourism review : the official journal of the AIEST 72 (2017) 2, pp. 156-170

Persistent link: https://www.econbiz.de/10011772621

Examining the service value chain of hypermarket retail brand value in Malaysia

Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420

Persistent link: https://www.econbiz.de/10012159145

Consumers' online restaurant food purchase intention : mixed-methods analysis of multiple mediators role

Muhammad Sabbir Rahman; Hussain, Bashir; Hussain, Mehdi; … - In: Journal of international food & agribusiness marketing 33 (2021) 2, pp. 217-242

Persistent link: https://www.econbiz.de/10012515021

E-service quality and trust on customer's patronage intention : moderation effect of adoption of advanced technologies

Muhammad Sabbir Rahman; Hossain, Md Afnan; Zaman, … - In: Journal of global information management : an official … 28 (2020) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10012183249

Examining behavioural intention of using smart health care technology among females : dynamics of social influence and perceived usefulness

Gani, Mohammad Osman; Muhammad Sabbir Rahman; Bag, Surajit - In: Benchmarking : an international journal 31 (2024) 2, pp. 330-352

Persistent link: https://www.econbiz.de/10014503050