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High customer involvement : an essential element for effective co-creation
Bharti, Kumkum; Agrawal, Rajat - In: International journal of business innovation and research 15 (2018) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10011955765
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Consumer adoption of green products : modeling the enablers
Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global business review 14 (2013) 3, pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
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Impediments to adoption of green products : an ISM analysis
Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
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Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of innovation and sustainable … 9 (2015) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
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Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
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Why do consumers buy green apparel? : the role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Sadiq, Mohd; Bharti, Kumkum; Adil, Mohd; Singh, Ramendra - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648931
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Online service failure : antecedents, moderators and consequences
Adil, Mohd; Sadiq, Mohd; Jebarajakirthy, Charles; … - In: Journal of service theory and practice 32 (2022) 6, pp. 797-842
Persistent link: https://www.econbiz.de/10013440334
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Does external attribution motivate pessimistic consumers to purchase organic cosmetics?
Bharti, Kumkum; Jabeen, Fauzia; Sadiq, Mohd; Khan, Farheen - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10014631522