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Cross-cultural research diary : a personal odyssey
Tung, Rosalie Lam - In: European journal of cross-cultural competence and management 1 (2009/10) 1, pp. 9-13
Persistent link: https://www.econbiz.de/10003909903
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Global competiveness, consumer choice and "country of origin effect" : an exploratory East-West study
Chand, Masud; Tung, Rosalie Lam - In: Asia Pacific business review 17 (2011) 3, pp. 265-280
Persistent link: https://www.econbiz.de/10009296507
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Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
Hamin, Hamin; Tung, Rosalie Lam; Baumann, Christoph; … - In: Journal of strategic marketing 26 (2018) 5, pp. 400-416
Persistent link: https://www.econbiz.de/10011903369