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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
23
Marketing
20
Marketingmanagement
15
Theorie
13
Theory
13
Marketing management
11
Marktforschung
11
Marketing theory
10
Marketingtheorie
10
Market research
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Economics department
7
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7
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Pricing strategy
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5
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Behavioral economics
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History of economic thought
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Lehrbuch
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Product management
4
Relationship marketing
4
USA
4
United States
4
Verhaltensökonomik
4
Viral marketing
4
Virales Marketing
4
Ökonomische Ideengeschichte
4
Betriebswirtschaftsstudium
3
Experiment
3
Graduate business education
3
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13
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13
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2
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2
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English
23
Author
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Winer, Russell S.
20
Assael, Henry
3
Chen, Xiaohong
3
Hu, Mandy
3
Tully, Stephanie M.
3
Yang, Sha
3
Fader, Peter
2
Fernbach, Philip M.
2
Inman, J. Jeffrey
2
Langhe, Bart de
2
Lichtenstein, Donald R.
2
Sharma, Eesha
2
Sultan, Fareena
2
Bauer, Johannes
1
Bollinger, Bryan
1
De La Rosa, Wendy
1
Dimoka, Angelika
1
Farley, John U.
1
Ferraro, Rosellina
1
Greenleaf, Eric
1
Hampton, William
1
Hershfield, Hal
1
Horowitz, Joel L.
1
Hu, Mantian Mandy
1
Ishihara, Masakazu
1
Jones, J. Morgan
1
Kalyanaram, Gurumurthy
1
Kamakura, Wagner A.
1
Kozinets, Robert V.
1
Kulchitsky, Jack
1
Lehmann, Donald R.
1
Man, Yuanyuan
1
McAlister, Leigh
1
Morwitz, Vicki
1
Morwitz, Vicki G.
1
Oliver, Richard L.
1
Pavlou, Paul A.
1
Petruzzellis, Luca
1
Ratchford, Brian T.
1
Russell, Gary
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of economic psychology : research in economic psychology and behavioral economics
2
Consumer psychology review
1
Handbook of marketing strategy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing science
1
Psychology & marketing
1
Report / Marketing Science Institute
1
The Routledge companion to consumer behavior
1
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ECONIS (ZBW)
23
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1
Reference price model of brand choice for frequently purchased products
Winer, Russell S.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
Saved in:
2
Behavioral perspective on pricing strategy
Winer, Russell S.
- In:
Handbook of marketing strategy
,
(pp. 248-260)
.
2012
Persistent link: https://www.econbiz.de/10009530857
Saved in:
3
Pricing in the digital age : implications for consumer behavior
Winer, Russell S.
- In:
The Routledge companion to consumer behavior
,
(pp. 193-207)
.
2020
Persistent link: https://www.econbiz.de/10012316153
Saved in:
4
Where the rubber meets the road : a model of in-store consumer decision making
Inman, J. Jeffrey
;
Winer, Russell S.
-
1998
Persistent link: https://www.econbiz.de/10000997385
Saved in:
5
Time preferences for products and attributes and the adoption of technology-driven consumer durable innovations
Sultan, Fareena
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
4
,
pp. 587-613
Persistent link: https://www.econbiz.de/10001161884
Saved in:
6
A framework for the formation and structure of consumer expectations : review and propositions
Oliver, Richard L.
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10001043160
Saved in:
7
Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
Saved in:
8
An empirical study of word-of-mouth generation and consumption
Yang, Sha
;
Hu, Mantian Mandy
;
Winer, Russell S.
; …
- In:
Marketing science
31
(
2012
)
6
,
pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
Saved in:
9
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
10
Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein
Winer, Russell S.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 846-849
Persistent link: https://www.econbiz.de/10011489780
Saved in:
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