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Experiential retailing leveraged by data analytics

Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113

Persistent link: https://www.econbiz.de/10012508247

Assessing brand performance consistency from consumer-generated media : the US hotel industry

Jeong, Miyoung; Shin, Hyejo Hailey; Lee, Minwoo; Lee, … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2056-2083

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Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness

Lopez, Alberto; Garza, Ricardo - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 438-456

Persistent link: https://www.econbiz.de/10013286435

The wisdom of crowds : the potential of online communities as a tool for data analysis

Garcia Martinez, Marian; Walton, Bryn - In: Technovation : the international journal of … 34 (2014) 4, pp. 203-214

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Using big data to predict consumer responses to promotional discounts as part of sales & operations planning

Manikas, Andrew; Godfrey, Michael; Skiver, Ryan - In: International journal of management and marketing … 10 (2017) 1, pp. 69-78

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Methods to analyze customer usage data in a product decision process : a systematic literature review

Micus, Christian; Schramm, Simon; Böhm, Markus; … - In: Operations research perspectives 10 (2023), pp. 1-11

To remain competitive, companies must decide on new, desirable products. This can be achieved by integrating insights how customers use a product into the process of deciding on a new product. Currently, this process is primarily based on market research that can only reveal the intention of...

Persistent link: https://www.econbiz.de/10014447786