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Consumer behaviour
Konsumentenverhalten
18
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
15
Internationales Marketing
14
Welt
13
World
13
Brand image
12
Markenimage
12
Human Resource Management
10
Personalmanagement
10
Cultural identity
8
Globalization
8
Kulturelle Identität
8
Multinationales Unternehmen
8
National culture
8
Nationalkultur
8
Transnational corporation
8
Brand management
7
International market entry
7
Internationaler Markteintritt
7
Markenführung
7
Auslandsinvestition
6
Culture
6
Foreign investment
6
Globalisierung
6
International market segmentation
6
Internationale Marktsegmentierung
6
Marketing
6
Place marketing
6
Standortmarketing
6
Tourism
6
Arbeitsbeziehungen
5
Brand
5
Country image
5
Destination management
5
Destinationsmanagement
5
Employment relations
5
Markenartikel
5
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Undetermined
12
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Article
19
Book / Working Paper
3
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Article in journal
15
Aufsatz in Zeitschrift
15
research-article
4
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
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Language
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English
22
Author
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Papadopoulos, Nicolas
20
Cleveland, Mark
7
Rojas-Méndez, José I.
6
Laroche, Michel
5
Elliot, Statia
3
Murphy, Steven A.
3
De Nisco, Alessandro
2
El Banna, Alia
2
Heslop, Louise A.
2
Parasuraman, A.
2
Alwan, Mohammed
1
Barth, J. E.
1
Barth, J.E. (Joe)
1
Beracs, Jozsef
1
Laroche, Michael
1
Martín Martín, Oscar
1
Massi, Marta
1
Papadopoulos, Nicolas G.
1
Rajos-Méndez, José I.
1
Rod, Michel
1
Veloutsou, Cleopatra
1
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Athens Institute for Education and Research
1
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Journal of business research : JBR
5
International marketing review
3
International Marketing Review
2
Journal of international marketing
2
The journal of product & brand management
2
Journal of Product & Brand Management
1
Journal of global marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Working paper / Marketing Science Institute, Research Program
1
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ECONIS (ZBW)
18
Other ZBW resources
4
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1
From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro
;
Papadopoulos, Nicolas
;
Elliot, Statia
- In:
International marketing review
34
(
2017
)
3
,
pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
Saved in:
2
Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products
Papadopoulos, Nicolas
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000814453
Saved in:
3
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
4
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
5
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
6
The US brand personality : a Sino perspective
Rojas-Méndez, José I.
;
Murphy, Steven A.
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
Saved in:
7
Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas
;
Alwan, …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
8
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
9
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
10
Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Cleveland, Mark
;
Laroche, Michael
;
Papadopoulos, Nicolas
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 116-146
Persistent link: https://www.econbiz.de/10003859529
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