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Positive emotion bias : role of emotional content from online customer reviews in purchase decisions
Guo, Junpeng; Wang, Xiaopan; Wu, Yi - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132158
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How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Wu, Yi; Xin, Liwei; Li, Dahui; Yu, Jie; Guo, Junpeng - In: Information & management : the internat. journal of … 58 (2021) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012494879
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Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi; Cai, Yuanyuan; Zhou, Xiaohan; Huang, Xinyi - In: Journal of business research : JBR 171 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
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Impact of project updates and their social endorsement in online medical crowdfunding
Wu, Yi; Ye, Hua; Jensen, Matthew L.; Liu, Linwei - In: Journal of management information systems : JMIS 41 (2024) 1, pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
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Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong; Cao, Yanan; Wu, Yi; Yu, Jie - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10014303333