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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144

Persistent link: https://www.econbiz.de/10011524154

Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134

Persistent link: https://www.econbiz.de/10011781028

Social media and value creation : the role of interaction satisfaction and interaction immersion

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133

Persistent link: https://www.econbiz.de/10011616016

Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry

Melancon, Joanna Phillips - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 298-312

Persistent link: https://www.econbiz.de/10009486390

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306

Persistent link: https://www.econbiz.de/10012203297

Non-dyadic human-robot interactions and online brand communities

Lima, Vitor; Zanini, Marco Tulio; Irigaray, Hélio … - In: Marketing intelligence & planning 40 (2022) 6, pp. 724-737

Persistent link: https://www.econbiz.de/10013393525

Dynamic customization of marketing messages in interactive media

Gooley, Christopher G.; Lattin, James M. - 2000

Persistent link: https://www.econbiz.de/10001599719

Strategic design of interactive recommender systems

Spiekermann, Sarah; Christ, Mario - In: Economics and the Internet : proceedings from the Third …, (pp. 43-53). 2000

Persistent link: https://www.econbiz.de/10001691423

Conversational realities : five studies of user interactions as sources of innovation

Lundkvist, Anders - 2003

Persistent link: https://www.econbiz.de/10002060711

Manheim Interactive : Selling Cars Online

Woodham, Richard; Weill, Peter - 2002

Manheim Interactive is a subsidiary of Manheim Auctions, a 55-year old brickand-mortar firm that is the number one player in offline vehicle remarketing. Since 1996, Manheim has been remarketing used automobiles over the Internet. Manheim Interactive has found that the strength of the Manheim...

Persistent link: https://www.econbiz.de/10014118800