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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex; O'Rourke, Anne-Maree; Carrillat, François A. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659926
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Speaking to the mind or the heart : effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina; Melnyk, Valentyna - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 131-142
Persistent link: https://www.econbiz.de/10011444041
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Analysing the motivations of Japanese international sports-fan tourists
Nishio, Tatsuru; Larke, Roy; Heerde, Harald J. van; … - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 487-501
Persistent link: https://www.econbiz.de/10011607458
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What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der; Everdingen, Yvonne Maria van; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
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The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke; Papies, Dominik; Clement, Michel; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835