Similar Search Results

How to catch the generation Y : identifying consumers of ecological innovations among youngsters

Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107

Persistent link: https://www.econbiz.de/10011609998

How national cultural values affect pro-environmental consumer behavior

Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-646

Persistent link: https://www.econbiz.de/10009678947

Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John

Hoffmann, Stefan; Soyez, Katja; Liebermann, Susanne; … - 2008

Persistent link: https://www.econbiz.de/10003795593

How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations

Soyez, Katja; Francis, June N. P.; Smirnova, Maria M. - In: Der Markt : international journal of marketing 51 (2012) 1, pp. 27-35

Persistent link: https://www.econbiz.de/10009626966

Differences between early adopters of disruptive and sustaining innovations

Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145

Persistent link: https://www.econbiz.de/10010433156

Who put the "NO" in Innovation? : innovation resistance leaders' behaviors and self-identities

Hietschold, Nadine; Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 158 (2020), pp. 1-21

Persistent link: https://www.econbiz.de/10012519209

How national cultural values affect pro‐environmental consumer behavior

Soyez, Katja - In: International Marketing Review 29 (2012) 6, pp. 623-646

Purpose – The purpose of this paper is to link national cultural values to personal pro‐environmental value orientations, in order to investigate why the salience of pro‐environmental value orientations differs cross‐culturally. A value‐based model is proposed and tested in a...

Persistent link: https://www.econbiz.de/10014827567

Identifikation innovativer Konsumenten : Stand der Forschung zu den Korrelaten der Konsumenteninnovativität

Wittig, Katja; Hoffmann, Stefan - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 3, pp. 248-266

Persistent link: https://www.econbiz.de/10003775977

Auswege aus der Preisfalle

Greipl, Erich; Wittig, Katja - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 327-346). 2007

Persistent link: https://www.econbiz.de/10003531986

Modell bereichsspezifischer Innovativität und Meinungsführerschaft : eine kausalanalytische Prüfung am Beispiel Automobil-Innenausstattung

Hoffmann, Stefan; Wittig, Katja; Nienhaus, Ludger; … - 2006

Persistent link: https://www.econbiz.de/10003392532