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Consuming goods and the good of consuming

Campbell, Colin - In: Critical review : an interdisciplinary journal of … 8 (1994) 4, pp. 503-520

Persistent link: https://www.econbiz.de/10001199644

Consumption and consumer society : the craft consumer and other essays

Campbell, Colin - 2021

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he...

Persistent link: https://www.econbiz.de/10012625189

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

Diversity in the digital age : how consumers respond to diverse virtual influencers

Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; … - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1342-1365

Persistent link: https://www.econbiz.de/10015194157

Creative consumers : awareness, attitude and action

Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507

Persistent link: https://www.econbiz.de/10009407503

Discriminating between behaviour using market data from panels

Tsao, Hsiu-yuan; Pitt, Leyland F.; Clyde, Colin … - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10010242930

Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption

Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101

Persistent link: https://www.econbiz.de/10010394720

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452

Persistent link: https://www.econbiz.de/10010371326

Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share

Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529

Persistent link: https://www.econbiz.de/10008695984

Good native advertising isn’t a secret

Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606

Persistent link: https://www.econbiz.de/10011392828