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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image

He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263

Persistent link: https://www.econbiz.de/10010246006

Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media

He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015143965

"Monkey see, monkey do?" : the effect of construal level on consumers’ reactions to others’ unethical behavior

He, Yuanqiong; Zhang, Junfang; Zhou, Yuanyuan; Yang, Zhilin - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 455-472

Persistent link: https://www.econbiz.de/10012017543

The impact of CSR reputation and customer loyalty : the intervening influence of perceived service quality and trust

Menges, William Suley; He, Yuanqiong - 2019

Persistent link: https://www.econbiz.de/10012145453

Preference for assistance from service robots or human staff : the impact of social exclusion experience

He, Yuanqiong; Yang, Liu; Tang, Yangyi - 2025

Persistent link: https://www.econbiz.de/10015357624

Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets

Safeer, Asif Ali; Abrar, Muhammad; Liu, Hancheng; He, … - In: Management decision 60 (2022) 9, pp. 2482-2502

Persistent link: https://www.econbiz.de/10013350505

Impact of perceived brand authenticity on consumer behavior : an evidence from generation Y in Asian perspective

Safeer, Asif Ali; He, Yuanqiong; Lin, Yuanyuan; Abrar, … - In: International journal of emerging markets 18 (2023) 3, pp. 685-704

Persistent link: https://www.econbiz.de/10014333517

My phone, my zone : restaurant consumers’ territorial responses to unsolicited recommendation on their smartphones

Tang, Yangyi; Yang, Liu; He, Yuanqiong - In: International journal of hospitality management 101 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013271305

How human-chatbot interaction impairs charitable giving : the role of moral judgment

Zhou, Yuanyuan; Fei, Zhuoying; He, Yuanqiong; Yang, Zhilin - In: Journal of business ethics : JBE 178 (2022) 3, pp. 849-865

Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human-chatbot interactions (HCIs), compared to human-human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a...

Persistent link: https://www.econbiz.de/10013271549

Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels

Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714

Persistent link: https://www.econbiz.de/10010127926