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How cultural values integrate with each other to trigger sustainable consumption : a cross-culture study

Duong Cong Doanh; Le, Thi Loan; Lee, Eun Mi; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 814-836

Persistent link: https://www.econbiz.de/10015210481

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23

Persistent link: https://www.econbiz.de/10009762958

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Green advertising and the reluctant consumer, (pp. 4-18). 2014

Persistent link: https://www.econbiz.de/10010399390

Lee, Eun Mi - In: Global business and finance review 21 (2016) 1, pp. 73-87

This study examines the effect of company-cause congruency on consumer responses to Cause Related Marketing (CRM) programs of stigmatized products. This study also investigates the moderating role of user status and tests a theoretical model of the effects of attitude toward the industry on...

Persistent link: https://www.econbiz.de/10011523615

The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study

Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152

Persistent link: https://www.econbiz.de/10011302918

Shopper response to front-of-package nutrition labeling programs : potential consumer and retail store benefits

Newman, Christopher L.; Howlett, Elizabeth; Burton, Scot - In: Journal of retailing 90 (2014) 1, pp. 13-26

Persistent link: https://www.econbiz.de/10010359956

Twenty years of country-of-origin food labeling research : a review of the literature and implications for food marketing systems

Newman, Christopher L.; Turri, Anna M.; Howlett, Elizabeth - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 505-519

Persistent link: https://www.econbiz.de/10010467240

Broken halos and shattered horns : overcoming the biasing effects of prior expectations through objective information disclosure

Burton, Scot; Cook, Laurel Aynne; Howlett, Elizabeth; … - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 240-256

Persistent link: https://www.econbiz.de/10010504685

Effects of objective and evaluative front-of-package cues on food evaluation and choice : the moderating influence of comparative and noncomparative processing contexts

Newman, Christopher L.; Howlett, Elizabeth; Burton, Scot - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 749-766

Persistent link: https://www.econbiz.de/10011435777

Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers

Newman, Christopher L.; Cinelli, Melissa D.; Vorhies, … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 76-96

Persistent link: https://www.econbiz.de/10011996686