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ESport : construct specifications and implications for sport management
Cunningham, George B.; Fairley, Sheranne; Ferkins, Lesley; … - In: Sport management review 21 (2018) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011808686
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Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.; Melton, E. Nicole; Sveinson, Katherine - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
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The determinants of Muslim women's pro-sport Hijab purchase intention : a theory of planned behavior perspective
Hussain, Umer; Cunningham, George B. - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1249-1268
Persistent link: https://www.econbiz.de/10014320249
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LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448
Persistent link: https://www.econbiz.de/10014331510