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The antedecents of re-purchase intentions : the service quality perspective
Perrone, Anthony; Wong, Ho Yin - In: International journal of services, economics and management 5 (2013) 3, pp. 203-221
Persistent link: https://www.econbiz.de/10010255102
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Exploring marketing strategies for Islamic spiritual tourism
Haq, Farooq; Wong, Ho Yin - In: Handbook of Islamic marketing, (pp. 319-337). 2011
Persistent link: https://www.econbiz.de/10009349642
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An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521
Persistent link: https://www.econbiz.de/10010422299
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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Heritage tourism brand experiences : the influence of emotions and emotional engagement
Steriopoulos, Effie; Khoo, Catheryn; Wong, Ho Yin; … - In: Journal of vacation marketing 30 (2024) 3, pp. 489-504
Persistent link: https://www.econbiz.de/10014631994
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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014486751