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Planning for resilient central-city shopping districts in the post-Covid era : an explanatory case study of the Hoddle Grid in Melbourne

Rao, Fujie; Han, Sun Sheng; Pan, Ran - In: Cambridge journal of regions, economy and society 15 (2022) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10013541721

How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency

Wang, Yong; Meng, Meijun; Li, Yang; Zhou, Qingjie; Cai, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2447-2465

Persistent link: https://www.econbiz.de/10014430255

From quality to quantity : the role of common features in consumer preference

Su, Yin; Rao, Li-lin; Li, Xingshan; Wang, Yong; Li, Shu - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1043-1058

Persistent link: https://www.econbiz.de/10009687464

Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads

Zhu, Ying; Wang, Yong; Wei, Joicey; Hao, Andy - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 848-864

Persistent link: https://www.econbiz.de/10014428176

The Achilles tendon of dynamic pricing : the effect of consumers' fairness preferences on platform's dynamic pricing strategies

Wang, Yong; Tang, Tianze; Zhang, Weiyi; Sun, Zhen; … - In: Journal of Internet and Digital Economics 1 (2021) 1, pp. 15-35

Purpose In this paper, the authors study the effect of consumers' fairness preferences on dynamic pricing strategies adopted by platforms in a non-cooperative game. Design/methodology/approach This study applies fair game and repeated game theory. Findings This study reveals that, in a one-shot...

Persistent link: https://www.econbiz.de/10014433778

A study of cross-border outshopping determinants : mediating effect of outshopping enjoyment

Guo, Chiquan; Wang, Yong Jian - In: International journal of consumer studies 33 (2009) 6, pp. 644-651

Persistent link: https://www.econbiz.de/10003907577

An investigation of Chinese consumers' outshopping motives from a culture perspective : implications for retail and distribution

Wang, Yong Jian; Doss, Samuel K.; Guo, Chiquan; Li, Wenjing - In: International journal of retail & distribution management 38 (2010) 6/7, pp. 423-442

Persistent link: https://www.econbiz.de/10003988586

When relationship marketing collides with technology

Hong, Soonkwan; Wang, Yong Jian - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 218-230

Persistent link: https://www.econbiz.de/10003891263

My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics

Wang, Yong Jian; Butt, Osama J.; Wei, Jie - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10009373379

"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?

Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331

Persistent link: https://www.econbiz.de/10010419812