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How do social-based cues influence consumers' online purchase decisions? : an event-related potential study
Qiuzhen, Wang; Meng, Liang; Liu, Manlu; Wang, Qi; Ma, … - In: Electronic commerce research 16 (2016) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10011448302
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The neural basis of the unattended processing of destination-slogan consistency
Ma, Qingguo; Cheng, Lu; Qiu, Wenwei; Wang, Jingqiang - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548496
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How do consumers perceive and process online overall vs. individual text-based reviews? : behavioral and eye-tracking evidence
Jin, Jia; Wang, Ailian; Wang, Cuicui; Ma, Qingguo - In: Information & management : the internat. journal of … 60 (2023) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10014466171