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Der Einfluss der Kundenzufriedenheit auf die Preissensitivität von Firmenkunden : transaktionskostentheoretische Betrachtung und empirische Analyse
Stock-Homburg, Ruth - In: Die Betriebswirtschaft : DBW 63 (2003) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10001760059
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As they sow, so shall they reap : customers' influence on customer satisfaction at the customer interface
Stock-Homburg, Ruth; Bednarek, Marei - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 400-414
Persistent link: https://www.econbiz.de/10010383815
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Understanding consumers' predispositions toward new technological products : taxonomy and implications for adoption behaviour
Stock-Homburg, Ruth; Schulz, Christian - In: International journal of innovation management 19 (2015) 5, pp. 1550056-1-30
Persistent link: https://www.econbiz.de/10011422511
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First adoption of consumer innovations : exploring market failure and alleviating factors
De Jong, Jeroen P. J.; Gillert, Nils Lennart; … - In: Research policy : policy, management and economic … 47 (2018) 2, pp. 487-497
Persistent link: https://www.econbiz.de/10011970835
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Impacts of personality traits on consumer innovation success
Stock-Homburg, Ruth; Hippel, Eric von; Gillert, Nils Lennart - In: Research policy : policy, management and economic … 45 (2016) 4, pp. 757-769
Persistent link: https://www.econbiz.de/10011598214
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How in-store sensor technologies can help retailers to understand their customers : overview on two decades of research
Knof, Merlind; Stock-Homburg, Ruth; Schurer, Jordin - In: The international review of retail, distribution and … 34 (2024) 3, pp. 381-398
Persistent link: https://www.econbiz.de/10014559045
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Impacts of Personality Traits on Consumer Innovation Success
Stock-Homburg, Ruth; Hippel, Eric von; Gillert, Nils - 2022
Via a study of innovating German consumers, we explore links between the “Big Five” personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) developing a prototype...
Persistent link: https://www.econbiz.de/10014143893