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Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market : a theoretical prediction study
Wei, Lingwen; Hong, Yan; Zeng, Xianyi - In: Journal of fashion marketing and management 28 (2024) 5, pp. 950-979
Persistent link: https://www.econbiz.de/10015323662
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A design analysis for eco-fashion style using sensory evaluation tools : consumer perceptions of product appearance
Wagner, Melissa; Curteza, Antonela; Hong, Yan; Chen, Yan; … - In: Journal of retailing and consumer services 51 (2019), pp. 253-262
Persistent link: https://www.econbiz.de/10012115133
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An investigation into the relationship between clothing colors and gender stereotyping in children
Xue, Zhebin; Li, Qing; Zhao, Jian; Zeng, Xianyi - In: Journal of retailing and consumer services 76 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014460782
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Social media user behavior analysis applied to the fashion and apparel industry in the big data era
Xue, Zhebin; Li, Qing; Zeng, Xianyi - In: Journal of retailing and consumer services 72 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014253527
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Does online observational learning matter? : empirical evidence from panel data
Lu, Jian; Su, Xiang; Diao, Yajing; Wang, Nianxin; Zhou, Bin - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502707