Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Will the real fans please rema...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Professional sports
29
Profisport
29
Konsumentenverhalten
18
Football
16
Fußball
16
Theorie
16
Theory
16
Sport
15
Sports
15
Ball game
11
Ballsport
11
China
10
Sport event
10
Sportveranstaltung
10
USA
9
United States
9
Fernsehen
7
Fernsehprogramm
7
Television
7
Television programme
7
Charity
6
Competition
6
Demand
6
Risiko
6
Risk
6
Sport management
6
Sport organization
6
Sportmanagement
6
Wettbewerb
6
Wohltätigkeit
6
broadcast ratings
6
Gender
5
Geschlecht
5
NFL
5
Simulation
5
Sportmarketing
5
Sportorganisation
5
Sports marketing
5
Women
5
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Xu, Jie
8
Tainsky, Scott
7
Kerwin, Shannon
5
Hoeber, Larena
3
Mills, Brian
3
Salaga, Steven
3
Mondello, Michael
2
Wu, Yiye
2
Zhou, Yilun
2
Chen, Guofu
1
Chen, Xi
1
Cunningham, George B.
1
Fairley, Sheranne
1
Ferkins, Lesley
1
Fu, Tianyu
1
Hans, Zainab
1
Hyatt, Craig
1
Lee, Kyunghee
1
Li, Shuhao
1
Liu, Min
1
Lock, Daniel
1
Luo, Chunlin
1
Ng, C. T.
1
Santos, Carla Almeida
1
Shaw, Sally
1
Sveinson, Katherine
1
Wicker, Pamela
1
Yu, Dongdong
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
Applied economics
1
International journal of advertising : the review of marketing communications
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of contemporary hospitality management
1
International journal of sport management and marketing : IJSMM
1
Journal of communication management : an international journal
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Transportation research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Tainsky, Scott
;
Kerwin, Shannon
;
Xu, Jie
;
Zhou, Yilun
- In:
Sport management review
17
(
2014
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10010382558
Saved in:
2
Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun
;
Tainsky, Scott
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
Saved in:
3
Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
4
The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
Saved in:
5
Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie
;
Wu, Yiye
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011448037
Saved in:
6
Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie
;
Wu, Yiye
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
Saved in:
7
Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena
;
Kerwin, Shannon
- In:
Sport management review
16
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
Saved in:
8
Collaborative self-ethnography : navigating self-reflexivity in a sport management context
Kerwin, Shannon
;
Hoeber, Larena
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 498-509
Persistent link: https://www.econbiz.de/10011384442
Saved in:
9
ESport : construct specifications and implications for sport management
Cunningham, George B.
;
Fairley, Sheranne
;
Ferkins, Lesley
; …
- In:
Sport management review
21
(
2018
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011808686
Saved in:
10
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
