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Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
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Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1044-1051
Persistent link: https://www.econbiz.de/10009755360
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Spillover of distrust from domestic to imported brands in a crisis-sensitized market
Gao, Hongzhi; Zhang, Hongxia; Zhang, Xuan; Knight, John G. - In: Journal of international marketing 23 (2015) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010520810
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Trust erosion during industry-wide crises : the central role of consumer legitimacy judgement
Chen, Shijiao; Zhang, Jing A.; Gao, Hongzhi; Yang, Zhilin; … - In: Journal of business ethics : JBE 175 (2022) 1, pp. 95-116
Persistent link: https://www.econbiz.de/10012704735
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Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri; Gao, Hongzhi - In: European management journal 33 (2015) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10010486391
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Pioneering advantage and product-country image: evidence from an exploratory study in China
Gao, Hongzhi; Knight, John - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 367-385
Persistent link: https://www.econbiz.de/10003459051
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Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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Consumers' responses to corporate normalised misconduct during an industry-wide crisis : an investigation in the Chinese dairy industry
Chen, Shijiao; Gao, Hongzhi; Zhang, Jing A. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 152-163
Persistent link: https://www.econbiz.de/10014252822
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Retail buyers' decision-making and buy national campaigns
Insch, Andrea; Prentice, Rebecca S.; Knight, John G. - In: Australasian marketing journal 19 (2011) 4, pp. 257-266
Persistent link: https://www.econbiz.de/10009308814
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.; Knight, John G.; McNeill, Lisa S. - In: Journal of advertising research 51 (2011) 2, pp. 394-403
Persistent link: https://www.econbiz.de/10009267462