Advancements and globalization of digital platforms and social media technologies is empowering people across the globe to participate, and share content online and also provide facilities for shopping goods and services. India has experienced technology as a vehicle in aiding social change...

The phenomenal growth of retail in India is reflected in the rapid increase in number of supermarkets, departmental stores and hypermarkets in the country. However, this unprecented growth trend has been challenged by the shadow of the current economic slowdown, which has raised a fear of dip in...