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Musical intelligence : explication, measurement, and implications for consumer behavior

Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289

Persistent link: https://www.econbiz.de/10010416697

An examination of Oliver’s product loyalty framework

Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; … - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 94-109

Purpose – The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework. Design/methodology/approach – Oliver categorized each of the two dimensions into high and low, creating a two-by-two framework: low fortitude and...

Persistent link: https://www.econbiz.de/10014811288

Motives of United States and Japanese professional baseball consumers and level of team identification

James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366

Persistent link: https://www.econbiz.de/10003921417

Value creation : assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 126-150

Persistent link: https://www.econbiz.de/10009741438

Sport event innovativeness : conceptualization, measurement, and its impact on consumer behavior

Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. J. - In: Sport management review 16 (2013) 1, pp. 68-84

Persistent link: https://www.econbiz.de/10009700220

A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions

Kim, Jun Woo; James, Jeffrey D.; Kim, Yu Kyoum - In: Sport management review 16 (2013) 2, pp. 173-185

Persistent link: https://www.econbiz.de/10009757801

A societal perspective of sport : scale development in two settings

Naylor, Michael; Gordon, Brian S.; James, Jeffrey D. - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 101-116

Persistent link: https://www.econbiz.de/10010405829

Attitude toward advertising through sport : a theoretical framework

Pyun, Do Young; James, Jeffrey D. - In: Sport management review 14 (2011) 1, pp. 33-41

Persistent link: https://www.econbiz.de/10008859163

Perceptions of constraints to NHL spectatorship

Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72

Persistent link: https://www.econbiz.de/10003816820

The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event

Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209

Persistent link: https://www.econbiz.de/10003940619