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Leapfrogging bei technologischen Innovationen : ein Erklärungsansatz auf Basis der Theorie des wahrgenommenen Risikos

Pohl, Alexander - 1996

Persistent link: https://www.econbiz.de/10000585081

Ausgewählte Theorieansätze zur Erklärung des Nachfragerverhaltens bei technologischen Innovationen

Pohl, Alexander - 1994 - 1. Aufl

Persistent link: https://www.econbiz.de/10000594765

Leapfrogging-Behavior : ein adoptionstheoretischer Erklärungsansatz

Weiber, Rolf - In: Journal of business economics : JBE 66 (1996) 10, pp. 1203-1222

Persistent link: https://www.econbiz.de/10001206085

Das Phänomen der Nachfrage-Verschiebung : Informationssucher, Kostenreagierer und Leapfrogger

Weiber, Rolf - In: Journal of business economics : JBE 66 (1996) 6, pp. 675-696

Persistent link: https://www.econbiz.de/10001201142

Leapfrogging bei der Adoption neuer Technologien : theoretische Fundierung und empirische Prüfung

Weiber, Rolf - 1994 - 2. Aufl.

Persistent link: https://www.econbiz.de/10013440999

Differentiating market offerings using complexity and co‐creation : Implications for customer decision‐making uncertainty

Plötner, Olaf; Lakotta, Jan; Jacob, Frank - In: European Business Review 25 (2013) 1, pp. 65-85

Purpose – Customer decision‐making uncertainty (DMU) is a persistent phenomenon in business‐to‐business markets. However, there is substantial variation in the degree to which customers perceive DMU and how suppliers should react to it. The purpose of this paper is to explain variation...

Persistent link: https://www.econbiz.de/10014713447

How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Reichelt, Jonas; Sievert, Jens; Jacob, Frank - In: Journal of marketing communications 20 (2014) 1/2, pp. 65-81

Persistent link: https://www.econbiz.de/10010243430

Help welcome or not : understanding consumer shopping motivation in curated fashion retailing

Sebald, Anna Kathrin; Jacob, Frank - In: Journal of retailing and consumer services 40 (2018), pp. 188-203

Persistent link: https://www.econbiz.de/10011801917

What help do you need for your fashion shopping? : a typology of curated fashion shoppers based on shopping motivations

Sebald, Anna Kathrin; Jacob, Frank - In: European management journal 38 (2020) 2, pp. 319-334

Persistent link: https://www.econbiz.de/10012211868

Will a supplier's origin make a difference to its business customers?

Jacob, Frank; Schätzle, Sarah - In: Industrial marketing management : the international … 87 (2020), pp. 196-207

Persistent link: https://www.econbiz.de/10012285155