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Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul; Farrukh, Muhammad; Zameer, Hashim; Khan, … - In: Global business review 22 (2021) 3, pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
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Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim; Yasmeen, Humaira - In: Marketing intelligence & planning 40 (2022) 5, pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
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The antecedents and consequences of brand personality : a systematic review
Saeed, Muhammad Rashid; Burki, Umar; Ali, Raza; … - In: EuroMed journal of business 17 (2022) 4, pp. 448-476
Persistent link: https://www.econbiz.de/10014325586
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The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad; Zameer, Hashim; Wang, Ying; Ali, Qadir - In: Marketing intelligence & planning 42 (2024) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014469246