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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Advertising
8
Advertising effects
8
Werbewirkung
8
Werbung
7
Brand management
6
Markenführung
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
2
Brand evaluation
2
Brand longevity
2
Consumer status
2
Emotion
2
Field study
2
France
2
Frankreich
2
Goals
2
Implicit sponsorship effects
2
Marketing management
2
Marketingmanagement
2
Mortality
2
Over-satiation
2
Psychology of advertising
2
Relationship marketing
2
Sponsor memorisation
2
Sponsoring
2
Sponsorship
2
Sport sponsorship
2
Sportmarketing
2
Sports marketing
2
Sterblichkeit
2
Stimulus-based and memory-based consideration sets
2
Werbepsychologie
2
Actual BuyingBehaviors
1
Advertising practice
1
Attitude
1
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6
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Article
10
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Article in journal
10
Aufsatz in Zeitschrift
10
Language
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English
10
Author
All
Herrmann, Jean-Luc
8
Kacha, Mathieu
6
Dianoux, Christian
3
Corneille, Olivier
2
Derbaix, Christian
2
Merchant, Altaf
2
Walliser, Björn
2
Babin, Barry J.
1
Babin, Laurie A.
1
Chakroun, Ridha
1
Darke, Peter R.
1
Derbaix, Maud
1
Didi Alaoui, Mohamed
1
Ford, John B.
1
Germelmann, Claas Christian
1
Heitz-Spahn, Sandrine
1
Karremans, Johan C.
1
Pecot, Fabien
1
Vermeulen, Christophe
1
Zeitoun, Helen
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing letters : a journal of research in marketing
1
The journal of applied business research
1
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ECONIS (ZBW)
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1
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
2
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
Saved in:
3
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
4
Congruence and incongruence in thematic advertisement-medium combinations : role of awareness, fluency, and persuasion knowledge
Germelmann, Claas Christian
;
Herrmann, Jean-Luc
;
Kacha, …
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10012260444
Saved in:
5
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
6
Step back in time! : a construal level perspective on advertisements using brand longevity cues
Didi Alaoui, Mohamed
;
Pecot, Fabien
;
Merchant, Altaf
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
3
,
pp. 503-518
Persistent link: https://www.econbiz.de/10015125495
Saved in:
7
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
8
Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Chakroun, Ridha
; …
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
Saved in:
9
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
10
Intergenerational transmissions and sharing of musical taste practices
Derbaix, Christian
;
Derbaix, Maud
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1600-1623
Persistent link: https://www.econbiz.de/10012178652
Saved in:
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