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Social Marketing Sucks Marketing's Role in Promoting Breastfeeding

Do Paco, Arminda; Pinheiro, Paulo; Rodrigues, Ricardo - Facultatea de Administraţie Publică, Şcoala … - 2010

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

Persistent link: https://www.econbiz.de/10009141408

Antecedents of mobile device purchase intention by mobile gamers

Mainardes, Emerson Wagner; Paixão Júnior, Silvestre … - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 596-614

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A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention

Ribeiro, Hugo; Barbosa, Belem; Moreira, António Carrizo; … - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 668-686

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Clustering consumers who engage in boycotting : new insights into the relationship between political consumerism and institutional trust

Baptista, Nuno; Rodrigues, Ricardo Gouveia - In: International review on public and non-profit marketing 15 (2018) 1, pp. 87-104

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Environmental activism and consumers' perceived responsibility

Paço, Arminda; Rodrigues, Ricardo Gouveia - In: International journal of consumer studies 40 (2016) 4, pp. 466-474

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Craft beer : a systematic literature review and research agenda

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Tourist expectations and perception of service providers : a Brazilian perspective

Lima, Mariana Marques de; Mainardes, Emerson Wagner; … - In: Service business 14 (2020) 1, pp. 131-166

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Determinants of churn in telecommunication services : a systematic literature review

Ribeiro, Hugo; Barbosa, Belem; Moreira, António Carrizo; … - In: Management review quarterly 74 (2024) 3, pp. 1327-1364

Persistent link: https://www.econbiz.de/10015125058