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Impact of demographics on online buying behaviour towards different products

Sakkthivel, A. M. - In: International journal of electronic finance : IJEF 3 (2009) 3, pp. 284-296

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Modelling the impact of internal and external variables on consumer durables in a matured marketing environment

Sakkthivel, A. M. - In: International journal of electronic finance : IJEF 5 (2011) 4, pp. 316-332

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Empirical investigation on consumer purchase intentions in a growing competitive marketing environment

Sakkthivel, A. M.; Rajev, M. K. G. - In: International journal of electronic finance : IJEF 6 (2012) 3/4, pp. 285-297

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Investigating the variables that influence frequency of women shopping behaviour : evidence from emerging economies

Sakkthivel, A. M. - In: International journal of business excellence 13 (2017) 3, pp. 377-393

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Investigating the gender influence on technology adoption model towards smart phones : evidences from emerging economies

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Does media influence fashion consciousness of Muslim women consumers : evidences from the United Arab Emirates

Sakkthivel, A. M.; Shameem, Beenish; Mushtaq, Saleem - In: International journal of business innovation and … 22 (2020) 4, pp. 523-545

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Investigating the relationship between age and smart phone usage patterns : evidences from Indian smart phone users

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Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers

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The influence of price and brand on the purchasing intensions of Arab women : an empirical study

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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...

Persistent link: https://www.econbiz.de/10013192340