Narrow search
Showing 1 - 10 of 39
Cover Image
A lot of work or a work of art : how the structure of a customized assembly task determines the utility derived from assembly effort
Buechel, Eva C.; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 960-972
Persistent link: https://www.econbiz.de/10010253784
Cover Image
Buying beauty for the long run : (mis)predicting liking of product aesthetics
Buechel, Eva C.; Townsend, Claudia - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 275-297
Persistent link: https://www.econbiz.de/10011900546
Cover Image
Hedonic contrast effects are larger when comparisons are social
Morewedge, Carey K.; Zhu, Meng; Buechel, Eva C. - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 286-306
Persistent link: https://www.econbiz.de/10012033949
Cover Image
When intertemporal rewards are hedonic, larger units of wait time boost patience
Siddiqui, Rafay A.; Monga, Ashwani; Buechel, Eva C. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 612-628
Persistent link: https://www.econbiz.de/10011937364
Cover Image
Mysterious consumption : preference for horizontal (vs. vertical) uncertainty and the role of surprise
Buechel, Eva C.; Li, Ruoou - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 987-1013
Persistent link: https://www.econbiz.de/10014314322
Cover Image
Contagious : why things catch on
Berger, Jonah - 2013
Persistent link: https://www.econbiz.de/10009720454
Cover Image
Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Cover Image
Special issue: consumer insights from text analysis
Packard, Grant (ed.); Moore, Sarah G. (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014370516
Cover Image
Consumer insights from text analysis
Packard, Grant; Moore, Sarah G.; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 615-620
Persistent link: https://www.econbiz.de/10014370521
Cover Image
How communication mediums shape the message
Oba, Demi; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 406-424
Persistent link: https://www.econbiz.de/10015144199