A lot of work or a work of art : how the structure of a customized assembly task determines the utility derived from assembly effort
Year of publication: |
2014
|
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Authors: | Buechel, Eva C. ; Janiszewski, Chris A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 960-972
|
Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | USA | United States |
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