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~subject:"Consumer behaviour"
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Consumer behaviour
Familienunternehmen
61
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Prügl, Reinhard
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Journal of family business strategy
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ECONIS (ZBW)
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1
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
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2
Umweltdynamik : Beiträge aus wirtschaftlicher und rechtlicher Sicht
Frank, Hermann
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000740809
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3
The influence of familiness on decision-making quality in top management teams : the role of emotional dissonance and perceived team support
Hoekx, Laura
;
Lambrechts, Frank
;
Vandekerkhof, Pieter
; …
- In:
Journal of family business strategy
14
(
2023
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014310149
Saved in:
4
The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
Saved in:
5
Why the family business brand matters : brand authenticity and the family firm trust inference
Lude, Maximilian
;
Prügl, Reinhard
- In:
Journal of business research : JBR
89
(
2018
),
pp. 121-134
Persistent link: https://www.econbiz.de/10011881625
Saved in:
6
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
7
Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
8
Extending Lead User Theory : Antecedents and Consequences of Consumers' Lead Userness
Schreier, Martin
-
2015
Persistent link: https://www.econbiz.de/10012749958
Saved in:
9
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
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