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Consumer behaviour
Brazil
22
Konsumentenverhalten
20
Brasilien
19
Designation of origin
16
Herkunftsbezeichnung
16
Brand management
14
Markenführung
14
Brand image
12
Markenimage
12
Tourism marketing
7
Tourismusmarketing
7
Brand
6
Markenartikel
6
country image
6
Advertising effects
5
Destination management
5
Destinationsmanagement
5
Perception
5
Rules of origin
5
Ursprungsregeln
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Wahrnehmung
5
Werbewirkung
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Internet marketing
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Online-Marketing
4
Advertising
3
Beef
3
Country image
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EU countries
3
EU-Staaten
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European market
3
International marketing
3
Internationales Marketing
3
Meinung
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Neuromarketing
3
Neuroscience
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Neurowissenschaften
3
Opinion
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Rindfleisch
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Giraldi, Janaina de Moura Engracia
20
Oliveira, Jorge Henrique Caldeira de
7
Guina, Fernanda de Tavares Canto
4
Lourenção, Marina Toledo de Arruda
3
Ikeda, Ana Akemi
2
Mariutti, Fabiana Gondim
2
Merlo, Edgard Monforte
2
Pagan, Karina Munari
2
Pagan, Natália Munari
2
Araújo, Elton Gean
1
Berto, Matheus
1
Betti, Kelley Cristine Mazzetto
1
Borini, Felipe Mendes
1
Castro, Virginia Aparecida
1
Chiappetta Jabbour, Charbel José
1
Contin, Daniele Ribeiro
1
Costa, Fernando Batista da
1
Crescitelli, Edson
1
Dias, Guilherme Silva
1
Frade, João Lucas Hana
1
Konstantopoulou, Anastasia
1
Lamas Cassago, Alvaro Luis
1
Lopes, Isadora Bacha
1
Maclennan, Maria Laura Ferranty
1
Maheshwari, Vishwas
1
Manfrin Artêncio, Mateus
1
Neto, Leonardo Gobbo
1
Netto, Cristina Ferreira
1
Paula, André Luiz Damião de
1
Polo, Edison Fernandes
1
Rocha, Patrícia Ianelli
1
Souza, Beatriz Costa de
1
Souza, Marina Teixeira de
1
Suter, Mariana Bassi
1
Teixeira, Adriano Alves
1
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International journal of internet marketing and advertising : IJIMA
2
Journal of management research
2
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business forecasting and marketing intelligence : IJBFMI
1
International journal of business innovation and research
1
International journal of consumer studies
1
International journal of wine business research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
The international journal of business science & applied management : IJBSAM
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Castro, Virginia Aparecida
;
Lourenção, Marina Toledo …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013549063
Saved in:
2
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
3
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
Saved in:
4
Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of management research
4
(
2012
)
3
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009727400
Saved in:
5
Personal values dimensions : a study on Brazilian executives
Giraldi, Janaina de Moura Engracia
;
Ikeda, Ana Akemi
- In:
Latin American business review : journal of the …
9
(
2008
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10003806184
Saved in:
6
Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics
Giraldi, Janaina de Moura Engracia
;
Ikeda, Ana Akemi
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 309-315
Persistent link: https://www.econbiz.de/10003850078
Saved in:
7
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
8
Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de
;
Giraldi, Janaina …
- In:
International journal of business innovation and research
9
(
2015
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
Saved in:
9
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
10
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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