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Consumer behaviour
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Journal of business research : JBR
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Marketing i menedžment innovacij : m&mi
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ECONIS (ZBW)
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1
Impact of COVID-19 on changing consumer behaviour : lessons from an emerging economy
Das, Debadyuti
;
Sarkar, Ashutosh
;
Debroy, Arindam
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 692-715
Persistent link: https://www.econbiz.de/10013176848
Saved in:
2
Leveraging customer engagement to improve the operational efficiency of social commerce start-ups
Liu, Zhenyuan
;
Han, Shuihua
;
Li, Chao
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 572-582
Persistent link: https://www.econbiz.de/10013040688
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
Factors influencing consumer purchase intention of luxury branded perfumes
Krishnan, Chitra
;
Agarwal, Naraini
;
Gupta, Shivam
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 190-199
Persistent link: https://www.econbiz.de/10013491053
Saved in:
5
Supporting personalized new energy vehicle purchase decision-making : customer reviews and product recommendation platform
Yang, Zaoli
;
Li, Qin
;
Charles, Vincent
;
Xu, Bing
; …
- In:
International journal of production economics
265
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014437616
Saved in:
6
Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun
;
Kar, Arpan Kumar
;
Patre, Smruti
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
Saved in:
7
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
8
Discovering consumer preference and their satisfaction level towards branded and unbranded paints
Gupta, Shivam
;
Bisaria, Charu
;
Gupta, Suneel
- In:
International journal of business excellence : IJBEX
21
(
2020
)
3
,
pp. 316-330
Persistent link: https://www.econbiz.de/10012250650
Saved in:
9
Augmented reality (AR) marketing and consumer responses : a study of cue-utilization and habituation
Söderström, Charlotte
;
Mikalef, Patrick
;
Landmark, …
- In:
Journal of business research : JBR
182
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10015127222
Saved in:
10
On the trade-off between remanufacturing and recycling
Rajapakshe, Tharanga
;
Dawande, Milind
;
Sriskandarajah, …
- In:
International journal of services and operations management
14
(
2013
)
1
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009704264
Saved in:
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