Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Year of publication: |
2023
|
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Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Kumar, Ajay ; Wang, Cheng Lu ; Gupta, Shivam |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-11
|
Subject: | Central and peripheral cues | Cognitive process | Emotional cues | Fake review | Hedonic attitude | Product knowledge | Utilitarian attitude | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Emotion | Produktinformation | Product information |
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