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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Brand image
7
Brasilien
7
Markenimage
7
Brand
6
Brazil
6
Markenartikel
6
Brand loyalty
3
Firm performance
3
Markentreue
3
Marketing management
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
Automotive industry
2
Brand equity
2
Brand love
2
Brand relationships
2
Customer satisfaction
2
Dienstleistungsqualität
2
Grounded Theory
2
Grounded theory
2
Higher education institution
2
Internet marketing
2
Kfz-Industrie
2
Kundenzufriedenheit
2
Marketingmanagement
2
Online-Marketing
2
Product category
2
Service quality
2
Social Web
2
Social web
2
relationship marketing
2
1990-2007
1
1996-2000
1
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7
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English
9
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Gonçalves Filho, Cid
8
Monteiro, Plínio Rafael Reis
3
Souki, Gustavo Quiroga
3
Chinelato, Flavia Braga
2
Fetscherin, Marc
2
Kaufmann, Hans Rüdiger
2
Amaral, Laurence Rodrigues do
1
Ayres, Adriano
1
Azhar, Mohd
1
Bertarini, Pedro Luiz Lima
1
Blandina, Alexander
1
Boulanger, Michèle
1
Brandão, Euler Alves
1
Couto, Thiago Mendes Motta
1
Gandolfi, Peterson Elizandro
1
Gomes, Matheus de Souza
1
Gonçalves, Carlos Alberto
1
Kiefer, Kip
1
Ladeira, Wagner Junior
1
Petrovici, Dan Alex
1
Rocha, Marcelo Nacif
1
Santini, Fernando de Oliveira
1
Santos Júnior, Antonio Augusto
1
Silva, Christiane Rocha e
1
Simplício, Melissa Morais
1
Tana, Warlei
1
Tolentino, Renata de Sousa da Silva
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Consumer brand relationships : meaning, measuring, managing
1
International journal of automotive technology and management : IJATM
1
International journal of business and systems research : IJBSR
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
The journal of product & brand management
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ECONIS (ZBW)
9
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1
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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2
Brand loyalty through brand tribalism : an anthropological perspective
Gonçalves Filho, Cid
;
Chinelato, Flavia Braga
;
Couto, …
- In:
Management research review
45
(
2022
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10013284966
Saved in:
3
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
4
Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
Saved in:
5
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger
;
Petrovici, Dan Alex
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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6
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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7
The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case
Gonçalves Filho, Cid
;
Monteiro, Plínio Rafael Reis
; …
- In:
International journal of business and systems research …
15
(
2021
)
3
,
pp. 317-336
Persistent link: https://www.econbiz.de/10012513972
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8
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
9
Energetic and tense arousal as drivers of willingness to buy : mediating effects of visual attention
Ladeira, Wagner Junior
;
Gandolfi, Peterson Elizandro
; …
-
2024
Persistent link: https://www.econbiz.de/10015102076
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