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Special issue: country of origin effect : looking back and moving forward

Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2018

Persistent link: https://www.econbiz.de/10011875311

Introduction: Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Country of origin effect : looking back and moving forward, (pp. 1-2). 2019

Persistent link: https://www.econbiz.de/10012008484

Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Journal of promotion management : JPM 24 (2018) 3, pp. 293-294

Persistent link: https://www.econbiz.de/10011875410

Luxury brand strategies and customer experiences : contributions to theory and practice

Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752

Persistent link: https://www.econbiz.de/10011597488

Attitudes towards environmentally friendly products : The influence of ecoliteracy, interpersonal influence and value orientation

Cheah, Isaac; Phau, Ian - In: Marketing Intelligence & Planning 29 (2011) 5, pp. 452-472

Purpose – This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products. Design/methodology/approach – A convenience sampling method was employed. A total of 600 self‐administered questionnaires were...

Persistent link: https://www.econbiz.de/10014946271

Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation

Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 5, pp. 452-472

Persistent link: https://www.econbiz.de/10009384829

Factors influencing consumers' attitudes and purchase intentions of e-deals

Cheah, Isaac; Phau, Ian; Liang, Johan - In: Marketing intelligence & planning 33 (2015) 5, pp. 763-783

Persistent link: https://www.econbiz.de/10011447632

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415

Persistent link: https://www.econbiz.de/10011502882

Effects of "owned by" versus "made in" for willingness to buy Australian brands

Cheah, Isaac; Phau, Ian - In: Marketing intelligence & planning 33 (2015) 3, pp. 444-468

Persistent link: https://www.econbiz.de/10011298758

Conceptualising consumer economic nationalistic tendencies : scale development and validation

Cheah, Isaac; Phau, Ian - In: The international review of retail, distribution and … 25 (2015) 3, pp. 313-331

Persistent link: https://www.econbiz.de/10011376925