Narrow search
Showing 1 - 10 of 7,510
Cover Image
The web and the consumer-company and buyer-seller interfaces : making sense of the the architecture of demand and supply chain management
Rusko, Rauno - In: International journal of value chain management : IJVCM 8 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011776663
Cover Image
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Cover Image
Why did you delete my comment? : investigating observing consumers' reactions to comment-deletion-clues during a brand crisis
Liao, Junyun; Ye, Yaohua; Filieri, Raffaele; Du, Peng; … - In: Psychology & marketing 41 (2024) 10, pp. 2478-2492
Persistent link: https://www.econbiz.de/10015133806
Cover Image
An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
Cover Image
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex; Parry, Keith D.; Chadwick, Simon; … - In: Entrepreneurial Innovation : Strategy and Competition …, (pp. 25-42). 2022
Persistent link: https://www.econbiz.de/10013342951
Cover Image
Countering reactance in crisis communication : incorporating positive emotions via social media
Xu, Jie; Wu, Yiye - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10012229560
Cover Image
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Cover Image
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
Cover Image
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Cover Image
Brand personality usage in crisis communication in Facebook
Han, Jiyoon; Sung, Yoon Hi; Kim, Dong Hoo - In: Journal of promotion management : JPM 24 (2018) 6, pp. 798-819
Persistent link: https://www.econbiz.de/10011979242