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A cross-cultural exploration of children's preferences of package design : the U. S. and China

Zhang, Dan - In: Journal of international consumer marketing 26 (2014) 5, pp. 391-404

Persistent link: https://www.econbiz.de/10010430573

Color versus form : which matters more in children's preferences of package design?

Zhang, Dan - In: Journal of international consumer marketing 31 (2019) 1, pp. 39-52

Persistent link: https://www.econbiz.de/10012200691

Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity

Zhang, Dan - In: Journal of international consumer marketing 32 (2020) 5, pp. 416-434

Persistent link: https://www.econbiz.de/10012312904

The Effects of COVID-19 Policies on Consumer Spending in Norway

Carpena, Fenella; Swinkels, Laurens; Zhang, Dan - 2023

This paper examines the effect of COVID-19 policies on consumer spending using bank card transaction data from Norway. Taking advantage of variation in COVID-19 policies over time and across space in the four largest municipalities in the country, we investigate the heterogeneity of effects of...

Persistent link: https://www.econbiz.de/10014353565

Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values

Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: The journal of consumer marketing 33 (2016) 4, pp. 292-301

Persistent link: https://www.econbiz.de/10011523248

Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252

Persistent link: https://www.econbiz.de/10011306309

Social- versus personal-oriented purchases : impacts of worry versus sadness on young consumers

Shi, Bing; Li, Shanshan; Zhang, Xiao; Zhang, Dan - In: The journal of consumer marketing 34 (2017) 7, pp. 566-576

Persistent link: https://www.econbiz.de/10011808310

The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan; Di … - In: Interdisciplinary approaches to product design, …, (pp. 67-89). 2012

Persistent link: https://www.econbiz.de/10009626888

The effects of COVID-19 policies on consumer spending in Norway

Carpena, Fenella; Swinkels, Laurens; Zhang, Dan - In: Contemporary economic policy : a journal of Western … 42 (2024) 1, pp. 56-67

Persistent link: https://www.econbiz.de/10014475246

A Single-Resource Revenue Management Problem with Random Resource Consumptions

Zhuang, Weifen; Gumus, Mehmet; Zhang, Dan - 2011

We study a single-resource multi-class revenue management problem where the resource consumption for each class is random and only revealed at departure. The model is motivated by cargo revenue management problems in the airline and other shipping industries. We study how random resource...

Persistent link: https://www.econbiz.de/10014044316