Consumer review systems have become an important marketing communication tool through which consumers share and learn product information. Although there is abundant evidence that consumer reviews have significant impact on product sales, the design of consumer review systems and its impact on...

Weibo, China's largest microblogging platform, has become one of the key information-sharing platforms in modern society. This study examines topic propagation in relation to microblogging from the perspective of the "peer effect." Using data of hot topics from Weibo, we analyze how the social...