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The facilitating dynamic of customer-employee satisfaction : contributions from the person-centred approach to service encounters
Chinchilla, Andrés; Sepúlveda, César J.; Madero, Sergio - In: International journal of services and operations management 32 (2019) 3, pp. 339-361
Persistent link: https://www.econbiz.de/10012009018
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Consumer sentiments toward brands : the interaction effect between brand personality and sentiments on electronic word of mouth
Lopez, Alberto; Guerra, Eva; Gonzalez, Beatriz; Madero, … - In: Journal of marketing analytics : JMA 8 (2020) 4, pp. 203-223
Persistent link: https://www.econbiz.de/10012421355