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Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis

Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444

Persistent link: https://www.econbiz.de/10011591369

Measuring the Impact of Free Goods on Real Household Consumption

Brynjolfsson, Erik; Collis, Avinash; Diewert, Walter E.; … - 2020

A puzzling development over the past 15 years is decline in Total Factor Productivity in many advanced economies. Part of this decline may be due to the rapid growth of free digital goods. Statistical agencies have no reliable way to measure the benefits of the introduction of free goods. This...

Persistent link: https://www.econbiz.de/10014102374

Titelblattoptimierung bei Zeitschriften mit Hilfe der Choice-based Conjoint-Analyse

Hoffmann, Sascha; Eggers, Felix; Fantapié Altobelli, … - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 7 (2010) 3, pp. 18-25

Persistent link: https://www.econbiz.de/10008659738

Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels

Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118

Persistent link: https://www.econbiz.de/10003866607

Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs

Wlömert, Nils; Eggers, Felix - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 195-210

Persistent link: https://www.econbiz.de/10011445990

The strategic implications of scale in choice-based conjoint analysis

Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science 38 (2019) 6, pp. 1059-1081

Persistent link: https://www.econbiz.de/10012147200

Measuring the impact of free goods on real household consumption

Brynjolfsson, Erik; Collis, Avinash; Diewert, Walter E.; … - 2020

Persistent link: https://www.econbiz.de/10012144830

Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions

Eggers, Felix; Eggers, Fabian - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 89-112

Persistent link: https://www.econbiz.de/10013184269

Competing standard-setting organizations : a choice experiment

Wiegmann, Paul Moritz; Eggers, Felix; Vries, Henk J. de; … - In: Research policy : policy, management and economic … 51 (2022) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10013191508

The effects of cultural differences on consumers' willingness to share personal information

Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 1, pp. 72-89

Persistent link: https://www.econbiz.de/10014228866