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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands

Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105

Persistent link: https://www.econbiz.de/10014282228

Personality antecedents of customer citizenship behaviors in online shopping situations

Anaza, Nwamaka A. - In: Psychology & marketing 31 (2014) 4, pp. 251-263

Persistent link: https://www.econbiz.de/10010347726

Encounter-based antecedents of e-customer citizenship behaviors

Anaza, Nwamaka A.; Zhao, Jing - In: The journal of services marketing 27 (2013) 2, pp. 130-140

Persistent link: https://www.econbiz.de/10009747186

Increasing business-to-business buyer word-of-mouth and share-of-purchase

Anaza, Nwamaka A.; Rutherford, Brian A. - In: The journal of business & industrial marketing 29 (2014) 5, pp. 427-437

Persistent link: https://www.econbiz.de/10010393896

I (heart) social ventures : identification and social media engagement

Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491

Persistent link: https://www.econbiz.de/10011435941

Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment

Park, Joohyung; Chung, Te-Lin; Hall-Phillips, Adrienne; … - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 185-208

Persistent link: https://www.econbiz.de/10011591232

Customer-brand disidentification : conceptualization, scale development and validation

Anaza, Nwamaka A.; Saavedra, José Luis; Hair, Joseph F.; … - In: Journal of business research : JBR 133 (2021), pp. 116-131

Persistent link: https://www.econbiz.de/10012590177

Is this real life? Is it just fantasy? : the development and validation of a media-evoked fantasy scale

Bennett, Delancy H.S.; Matos, Geraldo; Anaza, Nwamaka A.; … - In: Journal of consumer marketing 40 (2023) 3, pp. 261-272

Persistent link: https://www.econbiz.de/10014275981

Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase

Bennett, Delancy H. S.; Anaza, Nwamaka A.; Andonova, Yana - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 154-171

Persistent link: https://www.econbiz.de/10013358762

E‐tail emotion regulation: examining online hedonic product purchases

Bui, My; Kemp, Elyria - In: International Journal of Retail & Distribution Management 41 (2013) 2, pp. 155-170

Purpose – This research examines how hedonic shopping experiences for online music impact emotion regulation processes and how feelings regarding previous online music purchases influence repeat purchase behaviour. The paper aims to introduce a model that explains and examines the meditating...

Persistent link: https://www.econbiz.de/10014803614