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The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers : the moderating role of country development status

Jin, Zhongqi; Lynch, Richard L.; Attia, Samaa; … - In: International business review : the official journal of … 24 (2015) 3, pp. 380-393

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The Relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image Among Younger Generation Consumers : The Moderating Role of Country Development Status

Jin, Zhongqi; Lynch, Richard L.; Attia, Samma; … - 2020

Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or...

Persistent link: https://www.econbiz.de/10014034907

Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

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Influence of innovation capability and customer experience on reputation and loyalty

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How does reputation win trust? : a customer-based mediation analysis

Ali, Raza; Jin, Zhongqi; Wu, Kailin; Melewar, T. C. - In: International studies of management and organization 47 (2017) 3, pp. 220-239

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Gender effects on consumers' attitudes toward comedic violence in advertisements

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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites

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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences

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Chapter 3 Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood

Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: The Emerald handbook of multi-stakeholder communication …, (pp. 31-49). 2022

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Optimal consumption-investment and life-insurance purchase strategy for couples with correlated lifetimes

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