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Consumer behaviour
Konsumentenverhalten
15
China
13
Brand image
12
Firm performance
12
Innovation
12
Markenimage
12
Unternehmenserfolg
12
Beziehungsmarketing
9
Brand management
9
Relationship marketing
9
Innovation management
8
Innovationsmanagement
8
Markenführung
8
Brand
7
Luxury goods
7
Luxusgüter
7
Markenartikel
7
Knowledge management
5
Lieferantenmanagement
5
Supplier relationship management
5
Arbeitsgruppe
4
Business start-up
4
Customer integration
4
Entrepreneurship
4
Entrepreneurship approach
4
Environmental management
4
International marketing
4
Internationales Marketing
4
Knowledge transfer
4
Kundenintegration
4
New product development
4
Preismanagement
4
Pricing strategy
4
Product counterfeiting
4
Produktentwicklung
4
Produktpiraterie
4
Risiko
4
Risk
4
Team
4
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15
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Article
16
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14
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14
Aufsatz im Buch
1
Book section
1
research-article
1
Language
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English
16
Author
All
Cui, Annie Peng
13
Shan, Juan
5
Jiang, Ling
4
Yim, Alexis
3
Nelson, Christopher A.
2
Wang, Xinchun
2
Agnihotri, Raj
1
Chang, Yu
1
Donovan, Karen Russo
1
Du, Shuili
1
Esangbedo, Caroline Olufunke
1
Fitzgerald, M. Paula
1
Fitzsimmons, Stacey
1
Hasan, Md Moynul
1
Hou, Limin
1
Hu, Michael Y.
1
Ivzhenko, Yuliia
1
Lu, Hebo
1
MacInnis, Deborah J.
1
Peng Cui, Annie
1
Price, Bradley
1
Shi, Linda Hui
1
Ushie, Adadu Micheal
1
Wajda, Theresa A.
1
Walsh, Michael
1
Walsh, Michael F.
1
Wang, Yan
1
Zhao, Lin
1
Zhao, Yanhui
1
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European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of business research : JBR
2
Handbook on cross-cultural marketing
1
International journal of consumer studies
1
Journal of Consumer Marketing
1
Journal of business-to-business marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
Other ZBW resources
1
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1
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
2
How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun
;
Zhao, Yanhui
;
Hou, Limin
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 170-180
Persistent link: https://www.econbiz.de/10012322022
Saved in:
3
Brand activism in a polarizing world : the roles of cause controversy and consumption goal
Zhao, Lin
;
Cui, Annie Peng
;
Du, Shuili
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 1000-1012
Persistent link: https://www.econbiz.de/10015173297
Saved in:
4
From purchase to regret : deterring counterfeit consumption through moral emotions and multicultural identity
Shi, Linda Hui
;
Cui, Annie Peng
;
Fitzsimmons, Stacey
- In:
International marketing review
42
(
2025
)
1
,
pp. 149-174
Persistent link: https://www.econbiz.de/10015202419
Saved in:
5
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
6
A double-edged sword : how the dual characteristics of face motivate and prevent counterfeit luxury consumption
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012643497
Saved in:
7
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
8
How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
;
Wang, Yan
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 818-830
Persistent link: https://www.econbiz.de/10013177000
Saved in:
9
1 + 1 > 2? : is co-branding an effective way to improve brand masstige?
Shan, Juan
;
Lu, Hebo
;
Cui, Annie Peng
- In:
Journal of business research : JBR
144
(
2022
),
pp. 556-571
Persistent link: https://www.econbiz.de/10013185014
Saved in:
10
Quiet versus loud luxury : the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
International marketing review
39
(
2022
)
2
,
pp. 309-334
Persistent link: https://www.econbiz.de/10013396190
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