Similar Search Results

Determinants of purchase intention of non-electrical and electronic high value goods via online in Malaysia

Salmi Mohd Isa; Lim Jin Wei; Shaian Kiumarsi - In: International journal of management & enterprise … 20 (2021) 2, pp. 113-135

Persistent link: https://www.econbiz.de/10012671161

Brand switching through marketing mix : the role of brand effect on smartphone users

Salmi Mohd Isa; Lai Kelly; Shaian Kiumarsi - In: International journal of process management and … 10 (2020) 3, pp. 419-438

Persistent link: https://www.econbiz.de/10012254511

Destinations food image and food neophobia on behavioral intentions : culinary tourist behavior in Malaysia

Shiva Hashemi; Mohammed, Husam Jasim; Shaian Kiumarsi; … - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 66-87

Persistent link: https://www.econbiz.de/10013549080

Tourist's motivation and behavioural intention between sun and sand destinations

Shiva Hashemi; Shaian Kiumarsi; Azizan Marzuki - In: International journal of leisure and tourism marketing … 5 (2016/2017) 4, pp. 319-337

Persistent link: https://www.econbiz.de/10011862876

The effects of consumer perception of volume discount benefits on intention to purchase grocery products : deal proneness as a moderator

Iranmanesh, Mohammad; Jayaraman, Krishnaswamy; Suhaiza … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1017-1035

Persistent link: https://www.econbiz.de/10011796572

The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility

Chin, Phaik Nie; Salmi Mohd Isa; Alodin, Yasmin - In: Journal of marketing communications 26 (2020) 8, pp. 896-912

Persistent link: https://www.econbiz.de/10012314026

Electroencephalography studies on marketing stimuli : a literature review and future research agenda

Ahmed H. Alsharif; Salmi Mohd Isa - In: International journal of consumer studies 49 (2025) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10015333782

Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? : a two-city (Auckland and Glasgow) investigation

Yang, Shaohua; Salmi Mohd Isa; Ramayah T. - In: Journal of destination marketing & management 24 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013347233

Factors influencing customers' green purchasing intention : evidence from developing country

Razib Chandra Chanda; Salmi Mohd Isa; Ahmed, Tofayel - In: Journal of science and technology policy management : JSTPM 15 (2024) 5, pp. 1056-1084

Persistent link: https://www.econbiz.de/10015056245

Revolutionizing consumer insights : the impact of fMRI in neuromarketing research

Alsharif, Ahmed H.; Salmi Mohd Isa - In: Future Business Journal 10 (2024) 1, pp. 1-26

This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" and "functional magnetic resonance imaging or fMRI." Utilizing the PRISMA framework and R package software, we analyzed thirty-six...

Persistent link: https://www.econbiz.de/10015410921