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Tribal marketing : The tribalisation of society and its impact on the conduct of marketing

Cova, Bernard; Cova, Véronique - In: European Journal of Marketing 36 (2002) 5/6, pp. 595-620

This paper presents an alternative, “Latin” vision of our societies. Here the urgent societal issue is not to celebrate freedom from social constraints, but to re‐establish communal embeddedness. The citizen of 2002 is less interested in the objects of consumption than in the social links...

Persistent link: https://www.econbiz.de/10014722028

The ecology of the marketplace experience : from consumers' imaginary to design implications

Borghini, Stefania; Maclaran, Pauline; Bonnin, Gaël; … - In: Marketing management : a cultural perspective, (pp. 408-426). 2012

Persistent link: https://www.econbiz.de/10009508078

CCT applied research and the limits of consumers' heroicisation

Cova, Bernard; Cova, Véronique - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1086-1100

Persistent link: https://www.econbiz.de/10010433932

Tribal aspects of postmodern consumption research : the case of French in-line roller skaters

Cova, Bernard; Cova, Véronique - 2009

Persistent link: https://www.econbiz.de/10003784800

Pain, suffering and the consumption of spirituality : a toe story

Cova, Véronique; Cova, Bernard - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 565-585

Persistent link: https://www.econbiz.de/10012178406

A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure

Capeau, Fanny; Valette-Florence, Pierre; Cova, Véronique - In: Journal of business research : JBR 177 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10014551492

How psychological distance shapes hedonic consumption : the moderating role of the need to justify

Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69

Persistent link: https://www.econbiz.de/10013271375